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Cookie Policy

Our cookieless approach to analytics

At Voozo (S-Mouzo Consulting Ltd), we respect your privacy and take a cookieless approach to website analytics.

What Are Cookies?

Cookies are small text files stored on your device when you visit websites. They can be used for tracking, personalization, and analytics.

Our Cookie Approach

We use cookies only with your explicit consent. You are in full control via our cookie consent banner, which appears on your first visit.

Cookie Categories

  • Necessary: Essential cookies (always active) - security, consent preferences
  • Analytics: Cookieless analytics (Plausible) - requires consent but doesn't use cookies
  • Marketing: Google Ads conversion tracking - requires consent, uses cookies

Your Control

  • Consent required: No marketing cookies set without your explicit approval
  • Easy management: Change preferences anytime via "Cookie Settings" in footer
  • Privacy by default: All non-essential cookies denied until you consent
  • Granular control: Accept/reject each category independently

Local Storage

We may use minimal browser local storage for:

  • Form progress: Temporarily saving your scorecard responses (stored locally on your device only)
  • Preferences: Remembering dismissed notifications or UI preferences

This data is stored locally on your device and is not transmitted to our servers unless you submit a form. You can clear this data at any time via your browser settings.

Third-Party Services

Plausible Analytics

Our analytics service is cookieless and privacy-friendly. It collects:

  • Page views (anonymized)
  • Referral sources (where visitors came from)
  • Country/region (based on IP address, not stored)

No cookies. No personal data. No tracking across devices or websites.
Learn more: Plausible Privacy Policy

Cloudflare

Our infrastructure provider, Cloudflare, may use cookies for security purposes (e.g., DDoS protection). These are essential, security-only cookies that do not track user behavior.

Google Tag Manager & Google Ads

Only with your consent. We use Google Tag Manager to manage tracking and Google Ads to measure advertising campaign effectiveness.

Cookies used:

  • _gcl_* - Google Click Identifier (stores which ad you clicked) - 90 days
  • _gac_* - Google Analytics for Ads (tracks campaign performance) - 90 days
  • _ga - Google Analytics (distinguishes users) - 2 years
  • _gid - Google Analytics (distinguishes users) - 24 hours

Purpose: Track which ads brought you to our site, measure conversion rates, and optimize advertising spend. These cookies are only set if you accept "Marketing" cookies via our consent banner.

Opt-out: Reject marketing cookies in our banner, or visit Google Ad Settings to disable personalized ads across all websites.

Managing Your Preferences

You can change your cookie preferences at any time:

  • Cookie Settings link: Click "Cookie Settings" in the footer to reopen preferences
  • Browser settings: Delete cookies via your browser (Chrome, Safari, Firefox settings)
  • Opt-out tools: Use Google Ad Settings for advertising preferences

Your Rights

Even without cookies, you have rights regarding your data under UK GDPR. See our Privacy Policy for details on:

  • What data we collect
  • How we use it
  • Your rights (access, erasure, portability, etc.)
  • How to contact us

Contact Us

If you have questions about our cookieless approach or data practices, contact us at:

Email: info@voozo.ai
Legal Entity: S-Mouzo Consulting Ltd


Last Updated: 4 October 2025